Rethinking CSR for Sustainable Impact

Many successful companies understand the need to look beyond profit, and focus on business practices that have positive impact on society at large. For these companies, social responsibility is not just a slogan or a tentative event primed for media headlines. CSR is seen as part of a constantly evolving strategic vision that links business success with the pursuit of a larger social good. But to make CSR meaningful, organizations must make the right choices in terms of strategy, cost, impact, and business ethics.

The goal of this training is to help companies recalibrate their CSR approaches, and create business models that entrench socially responsible practices.

Other objectives are:

  • To assist companies align global approaches to CSR to local needs.
  • To discuss how companies might reap reputational and market rewards from sound CSR practices.
  • To suggest specific strategies on how organizations could achieve greater visibility through CSR.
  • To train companies on how to foster environmentally safe and sustainable communities.

Topics to be addressed include:

  • Rethinking CSR in the Nigerian context.
  • Corporate philanthropy: benefits and pitfalls.
  • Optimizing PR and reputational rewards of CSR.
  • Identifying and managing stakeholder needs and expectations.
  • Engaging with regulatory agencies
  • CSR in volatile communities
  • Environmental stewardship in CSR
  • Ethical issues in CSR
  • Fundamentals of media relations
  • Understanding CSR impact assessment matrix

Methods of Delivery

  • Presentations
  • Case studies
  • Interactive sessions
  • Role Play
  • Syndicate work.

Who Should Attend:

  • Corporate communication managers
  • Social performance managers
  • CSR/investment managers
  • Community relations managers
  • Public relations managers
  • Public/government affairs managers
  • Project managers
  • Marketing/brand managers
  • Regulatory affairs managers
  • Sustainability and responsibility managers
  • Heads of NGOs
  • Course Fee: N200, 000 per participant (fee includes tea, lunch and course materials).